LLYC organized the Deep Digital Health Summit event with the participation of experts from leading companies in the health and technology sector, experts in digital marketing, innovation and scientific disseminators, with the aim of analyzing the trends, challenges and opportunities offered by Information and Communication Technologies (ICTs) for the health sector.
The round table on influence in health communication was moderated by Alejandro Domínguez, Senior Digital Director of LLYC, and included the scientific journalist and communicator Pampa García Molina, Coordinator of the SINC agency and the Science Media Center, and the child psychologist Laura Pazos, Director of Sleepy Kids.
These three professionals discussed the influential capacity of social networks to contribute to the dissemination of health information. They addressed issues such as the differences between information and dissemination, which tools, channels and formats are effective to reach the population with attractive and understandable health content. During the debate they also shared points of view on how to combat disinformation and face the current avalanche of post-pandemic health information.
In this sense, Pampa García Molina, recalled the importance of reporting with scientific rigor and the importance of contextualizing the information that is in the headlines, especially with health issues, and not generating false alarms as these are “very sensitive and complex” issues, she pointed out.
Laura Pazos, for her part, explained that “the barrier to entry in social networks is very low because anyone with the Internet and Instagram can create an online business. This generates a problem of intrusiveness that can cause confusion to the consumer, who finds contradictory information on the networks and has a hard time identifying which is the reliable source“.
Alejandro Domínguez Director Senior Digital de LLYCPampa Molina Coordinadora de la agencia SINC y del Science Media CenterLaura Pazos Psicóloga Infantil, Directora de Sleepy Kids
